For many years, retail professionals have been forced to choose between the more engaging experience of a native mobile app and the much broader reach of the mobile web. That wait is over. Enter Progressive Web Apps (PWAs), which allow retailers to deliver the fast experience of a native app to a much larger audience on the web. The result is faster performance, more revenue, better SEO, and a superior customer experience.The post Progressive Web Apps: The Speed of a Native App and the Reach of the Web appeared first on Salesforce Commerce Cloud Blog.