As brands look to the future, the focus is shifting to Gen Z (born between 1997 and 2012) and Gen Alpha (born from 2013 onwards). These digitally-native generations have grown up with technology at their fingertips, and their expectations from brands are vastly different from those of previous generations. To capture their attention and loyalty, ...Unlocking the Next Generation: How to Engage Gen Z and Gen Alpha with Your Loyalty Program Read More »
Como is an England-based digital platform that offers solutions such as loyalty programs, marketing automation and customer engagement sectors including retail and healthcare.