Compare the Market has introduced a new character, the wombat, to it's famous meerkat family. The price comparison site has unveiled it's new campaign with a TV ad featuring the new character, Carl, the wombat. Carl is Aleksander the meerkat's unlucky Australian nephew whose actions often have unfortunate consequences. The ad starts with Aleksander excitedly [...]The article Compare the Market Introduces New Family Member appeared first on World Branding Forum.