Comscore: Comscore Accredited For Demos, Becomes New Gold Standard For Local TV Ratings
With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- persons-level accreditation.
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Comscore is a Virginia-based digital platform that offers solutions such as audience measurement, advertising effectiveness, and market research for travel and retail sectors.
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