Connection Model Blog Categorizing Your Audience for SEO

Beyond your sitemaps and your website’s backend, content that speaks to your audience will separate you from your competitors. You need to know your audience to create bespoke content that resonates and (later on) ranks. This is where audience categories come in.  Understanding your audience and why they search for your content is key to your SEO and marketing success. You can create content that speaks to their needs by categorizing your audience.  But what does it mean to categorize audiences?