When you're in a solo consulting business for yourself, your spending needs to give you some return. That is true in any business. Each penny invested needs to be done with an end in mind. I talk to people about upgrading their website all the time. I usually get the same answer. They don't make it a priority, because they think it doesn't matter or they think they can't afford it. Which means they don't want to allocate resources to their website. When was the last time you or anybody looked at your website and said - WOW? I've found that good enough is only good enough until it's not. I can't help you if you think it doesn't matter but I can if you do. If you do think it's important, here are five free website updates that work. You can do them for next to nothing - investing only your time. These are sure to breathe new life into your website.