Source: Content Customs Blog

Content Customs Blog Google Searches May Not Be As Specific As You Assume

Google searches in 2021 are often framed around questions, phrases and other uses of "natural language" to get a result. In other words, users aren't typing in keyword strings. They're quickly writing out phrases or asking complete sentences as they search for an answer. This has become more common with the rise of voice searches, such as those performed on smartphones or on Alexa-enabled devices. It is far faster for most people to hold down one button on the side of the phone and then simply state their question out loud, which almost always leads to a more natural style of phrasing than typing in a string of keywords.

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