In the world of location-based marketing, location is everything... or almost. Data rules this universe, and understanding just how "popular" a specific area is can make the difference between a successful campaign and a missed opportunity. This is where the Location Score comes into play - an index that translates a place's popularity into a [...]The post What Is the Location Score, the Popularity Contest of Location-Based Marketing appeared first on AI-Enriched Content Solutions | Smartvel.