Conversion Blog Reactive or proactive: The best approach to iteration

Iterating on experiments is often reactive and conducted as an afterthought. A lot of time is spent producing a ‘perfect’ test and if results are unexpected, iterations are run as a last hope to gain value from the time and effort spent on the test. But why subjectively try and execute the perfect experiment in […] The post Reactive or proactive: The best approach to iteration appeared first on Conversion Blog.