Conversion Blog The Big Debate: What should your primary metric be?

One of the biggest myths in testing is that your primary metric shouldn’t be the purchase or conversion at the end of the user journey. In fact, one of the biggest names in the game, Optimizely, states: Your primary metric (and the main metric in your hypothesis) should always be the behaviour closest to the […] The post The Big Debate: What should your primary metric be? appeared first on Conversion Blog.