Conversocial Blog 5 Reasons Conversational Data Needs Should Influence Every CX Strategy

Des Traynor, co-founder and Chief Strategy Officer of Intercom, has been at the forefront of digital customer engagement for the past decade, building a company wholly focused on helping brands have more relevant and personalized conversations with customers. Des joined us for a Conversation with Conversocial and discussed just how key conversational data is to every single CX decision a company should make across the whole customer lifecycle. He believes the data offers deeper insight than any other source of customer data.