Conversocial Blog Why Does Customer Acquisition Through Messaging Matter for Marketers?

The goal of all marketers is to understand as much as possible about their target audience. This takes a couple of forms - there’s ‘buyer personas’, a collection of attributes about some fictional perfect customer - ‘Johnny’ the high flying startup founder, for instance. There’s also the real-world versions of ‘Johnny’, who marketing teams try to gather as much information about through landing pages, blogs, or pop up forms on their websites. These are all geared towards getting contact details, which in turn helps form a better idea of how to market to ‘Johnny’ and, ultimately, generate more revenue.  In our 2021 Definitive Guide to Customer Experience, we give practical examples for exactly how messaging channels can be used as an effective tool for customer acquisition. These channels offer higher engagement than traditional methods (up to 31% click rates vs 1-3% for emails) and represent much better value in terms of CAC and CPL.