ConvertMedia Blog eMarketer: Why Publishers Should Focus on High CPMs for Out-Stream Ad Units

To satisfy advertiser demand for video ad inventory and compensate for limited pre-roll inventory, more publishers are offering out-stream units, which are video ads served outside of video content. Yoav Naveh, co-founder and CEO of video supply-side platform provider ConvertMedia, spoke to eMarketer's Cathy Boyle about the growing supply and demand for out-stream video[...]