Social media is becoming an increasingly powerful tool for recruiters, but are you making the most of your efforts? As the American workforce evolves to include more millennial and Gen Z workers, social media is taking center stage when it comes to engaging with candidates. And with 92% of recruiters relying on social media as part of their recruiting strategies, maximizing your reach and finding ways to stand out can make a big difference. Here’s why measuring engagement matters, and how to make the most of it for your company.