Coolwinks: Coolwinks, ELA Pure and Hicare Join Hands with Kajol Starrer 'Helicopter Eela'

A co-branded campaign has been created which seamlessly merges these brands with the film, featuring the star of the film Kajol. The character of stylish and fashionable woman who is cool and fashionable despite her age, played by Kajol in the film, has an excellent connect with the brand’s core TG of stylish and fashionable customers. This connect has been used to link the brand and the film in the co-branded communication. The co-branded TVC is being promoted by the brand across digital channels and social media. In addition, a meet and greet with Kajol will be organised as part of the association.