Seton Goddard is a Solution Design and Innovation Lead at Cigna's Innovation Center of Excellence. For our Client Spotlight series, he shares his journey from operational to strategic work in the health insurance industry and how he's applied design tools to improving the experience employers, physicians, hospitals, and healthcare systems have with Cigna. (Editor's note: [...]The post Seton Goddard on improving the customer experience at Cigna with human-centered design appeared first on Cooper.