Cornerstone Capabilities Blog Revenue Growth Management within CPG - How to tell the "Story" to the Executive Team (Part:1 Series)

One of the biggest challenges faced by RGM leaders is how to communicate changes to strategy to the Executive Team, or the "C-Suite". When not communicated the right way, I have experienced "C-Suite" meetings go awry. Unfortunately, this can discredit the RGM leader who was presenting their work, and as a result they not only [...]