Cornerstone Capabilities Blog What is Downsizing, & How Do I Utilize it?

When tasked with generating more profit, downsizing is a great alternative to taking a price increase. Downsizing lowers the cost of goods by reducing raw materials, packaging, and creating production efficiencies. Observations show that using a downsize strategy results in approximately ½ the impact to price elasticity vs. taking price up. Downsizing is often used [...]