Cova Blog Cannabis Holiday Guide: Important Dates, Origins, and Effective Promotion Strategies for Dispensaries

April 20th – aka 420 – has long been revered as the highest of all cannabis holidays. But as the market has evolved over the years, plenty of other holidays have become more closely associated with our favorite plant. Of course, for dispensary owners, that means more opportunities to boost revenue, increase brand engagement, and foster customer loyalty. .