Creed Team rider Coach Cam, sent me the link below not too long ago. It's a tiny clip where Cameron is out paddling with his sons, enjoying their paddleboards; when along comes a grey whale. Obviously, when a grey whale pops up 30 feet from your board, you might not get the whole thing on video.Cameron, being the considerate individual he is, apologized for not getting more footage, or getting the Creed boards that they were on in the frames. Cameron my friend, those moments are forever yours and your sons'. In this day, where we're plugged in more by the minute, and nearly everything is recorded, tweeted and posted, I for one am happy that there were at least parts of a truly magical moment that will always belong to you and yours alone. There's a bonus, for being the ones that get out and go. The moments on the footage were magic, and we thank you for sharing. The moments that aren't there, well they're forever in your sons' organic memory, shared just between you guys, in the actual moment. There's more magic in that than anything we could ever post. No branding or marketing needed. https://www.youtube.com/watch?v=3W69UromoR4&feature=youtube_gdata_player