CrossCheck, Inc. Blog Driving Excellence: How to Boost CSI Score and Customer Loyalty in Auto Sales

In the competitive world of auto sales, a perfect Customer Satisfaction Index (CSI) score is more than a badge of honor; it’s a crucial measure of success. CSI scores, derived from post-sale customer surveys, reflect the overall buying experience at a dealership. High scores signify excellent service, attracting new buyers and fostering customer loyalty, while low scores can harm both reputation and profitability. A 2024 J.D. Power Customer Service Index study on luxury and mass market brands outlines the most important areas of focus for dealers: