CrowdStar: Glu Mobile's great user acquisition experiment

These are heady times for Glu Mobile. After years of being mobile gaming's perennial failure, the $45.5 million purchase of US developer Crowdstar in November 2016 can now be seen as its launchpad to success. Not only has Crowdstar's existing title Covet Fashion continued to generate more than $10 million a quarter but new game Design Home is Glu's biggest hit since Kim Kardashi...