Source: MUSIC WEEK

Crowdtunes: 7digital partners with CrowdTunes

7digital has partnered with CrowdTunes, a music management service for bars, restaurants and retailers, for its launch in the US.The digital music platform will power music streams for CrowdTunes, which allows users to choose what music is playing with their phones via an app.Venues using CrowdTunes receive an iPad Mini with the CrowdTunes software built in, which monitors a mobile bidding platform, controls what music is playing when patrons aren't bidding, and filters out specific genres and/or explicit songs depending on the mood, setting, and crowd. Participating venues also receive a digital display which signals what songs are lined up in the queue.Said Brandon Magsamen of CrowdTunes: "CrowdTunes enables patrons of any type of establishment to actually be the DJ while interacting with their friends and other customers. It solves an industry problem by giving both venues and users a more interesting and customized experience with music in one of the most important natural listening environments for discovery."Ultimately this creates happier customers that spend more time and money in our venues. We couldn't be more excited to formally launch CrowdTunes and to have 7digital powering it."Simon Cole (pictured), CEO of 7digital, added: "We're thrilled to be on-board with such an innovative and fun service like CrowdTunes. While many existing services focus on personal music consumption, it's great to be behind an interactive, group-oriented service that addresses a real market need for better engagement with digital music services in public spaces. Music is a powerful tool for keeping customers happy and we are excited for the prospective success of this great offering."The CrowdTunes app is free to download for both iOS and Android and uses credits to choose what gets played. Users can gain more credits by posting to social media on behalf of the venue, sharing with friends or purchasing them in the app. The queue is dynamic, meaning the song with the most credits will play when the song that is being played is done.

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$100K-5.0M
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