CST Brands: European launch for CST car, SUV tyre ranges

The acronym CST stands for Cheng Shin Tire, and the name is perhaps best-known in the UK in cycling and recreational circles. Maxxis International, the Cheng Shin Tire & Rubber subsidiary responsible for distributing the Maxxis tyre range, is now introducing a range of CST-branded car and light commercial vehicle tyres in Europe. The intention is to build up a new product and distribution strategy for the CST brand, and Maxxis International says it has already begun to do so in certain European markets.