CUnet Blog Optimizing for Conversions? Don’t Rely Solely on Google Attribution

In May of this year, Google announced a new free service, Google Attribution. A simplified reformatting of an existing multi-channel attribution service, Google Attribution will roll out to advertisers throughout the remainder of 2017. According to Google, the objective of Google Attribution, is to analyze the full customer journey instead of just measuring performance based […] The post Optimizing for Conversions? Don’t Rely Solely on Google Attribution appeared first on Sparkroom.