Custora: Amperity acquires Custora to improve its customer data platform

Amperity announced today that it's acquiring another company in the customer data business, Custora. Amperity co-founder and CEO Kabir Shahani told me that Custora's technology complements what Amperity is already offering. To illustrate this point, he said that customer data tools fall into three big buckets: "The first is know your customer, the second is [...]