CUUP: FullBeauty Brands Acquires Cuup, Joining Eloquii In Its Portfolio Of Size-Inclusive Brands
FullBeauty Brands is a long-time champion of size-inclusive fashion. This year it added Eloquii and Cuup to extend its reach to younger, plus-sized women.
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CUUP is a New York-based online apparel company that manufactures and markets undergarments such as bras and underwear for women.
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