CyberAlert Blog Enlisting Employees as Brand Ambassadors: The Inside-Out Branding Strategy

Most organizations believe public relations means cultivating relationships with outside groups. Sometimes, they overlook a key constituency: employees. Customers form opinions of brands based on their firsthand experiences throughout the purchase journey, not just on the information and promotional materials the company delivers. Employees throughout the organization, not just those in customer service and marketing, [...]The post Enlisting Employees as Brand Ambassadors: The Inside-Out Branding Strategy appeared first on glean.info.