CyberAlert Blog Generation Z Poses New Challenges & Opportunities for PR & Marketing

Generation Z, now 16 to 19 years old, maybe even more challenging for PR & marketing than older generations. Generation Z members are more difficult to engage and even more skeptical of advertising. They skip ads three seconds faster per ad on average than Gen X, and are more likely to install ad blocking software, [...]The post Generation Z Poses New Challenges & Opportunities for PR & Marketing appeared first on glean.info.