D's Naturals: No Cow (D's Naturals) to unveil new look, new products, in Jan 2018: 'Our goal is to be a $100m+ brand'

D's Naturals - the plant protein-fueled start up that recently caught the eye of investors at General Mills 301 INC and 2X Consumer Partners - will unveil a new brand (No Cow) and new products that take it beyond the bar category in January 2018, says CEO Chris Hickey, who reckons No Cow could ultimately be a $100m+ brand.