Daily Mail: 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.
Read full article »
Managing Director
Kevin Beatty
Daily Mail is a British daily middle-market tabloid newspaper.
Read more