Dang Foods: Taste Radio: How Dang Foods Describes The 'Perfect Consumer'

We spoke with Vincent Kitirattragarn, co-founder/CEO of Dang Foods, about why he thinks the company is well-positioned to tap into one of the most overlooked and influential minority groups in the U.S. He also explained how Dang communicates its brand story across product lines, why he keeps a tight grip on innovation strategy and his relationship with investment firm Sonoma Brands.