DashBid: DashBid Takes Leadership Steps to Ensure Brand Safety

NEW YORK, March 27, 2017 (GLOBE NEWSWIRE) -- In an ongoing commitment to quality and transparency, DashBid, an advertising exchange focused on creating deep connections between brands and consumers, announces the appointment of Robert McNair as Brand Safety Czar. In this role, Robert will lead the Brand Safety team and enforce DashBid's continued commitment to quality and transparency. Robert will report to Rodger Wells, CEO."Brand safety is the number one growing concern for our advertisers. As the industry struggles to combat ad fraud, bot-traffic, and unsafe content, advertisers need more control over where and how their ads are appearing," says Robert McNair, DashBid's Brand Safety Czar. "We are dedicated to providing an environment for advertisers that is brand safe, preventing negative brand association, and reducing wasted ad spend. The team takes a three pronged approach that proactively assesses ongoing risk."Third-Party Verification: DashBid works with industry leader WhiteOps, employing pre-bid fraud filtering on all traffic, guaranteeing advertisers see 100% bot-free traffic.Global Filtering and Risk Profiling: DashBid analyzes all ...Full story available on Benzinga.com