Although 2020 is well and truly behind us, in many ways 2021 looks much the same; it promises to be a bit of a roller coaster- as we drift from vaccine promise to rollout let-down, from domestic terrorism to election euphoria. But there are lessons to be learned from last year that will help marketers...The post Predicting the Unpredictable: Customer Analytics and Marketing in 2021 appeared first on Data Insight Group.