AdExchanger |DataLab USA, a boutique analytics firm that works mostly with financial services and insurance companies, is betting on advancing addressable TV through customized algorithms. "Our role in the data world is to aggregate all the aggregators," explained Alex Aigner, DataLab's COO. "We've commoditized how we build custom algorithms. Whether those algorithms are used for banner... Continue reading »The post Using Custom Code To Crack Addressable TV appeared first on AdExchanger.
