Dataro Blog Don’t Panic! Why a Slow Start to Your Year-End Appeal Is Completely Normal

ecember accounts for 30–40% of annual donations for many North American nonprofits, but most giving happens in the final week. If your appeal is off to a slow start, don’t worry—it’s normal. Discover the three predictable phases of December giving and how to make the most of the final days to hit your goals and secure funding for the year ahead.