Dataro Blog How to Improve Donor Retention: Data Insights, Trends & Strategies for Nonprofits

Donor retention continues to decline, creating significant challenges for nonprofits trying to maintain fundraising revenue and sustain their missions. In this blog, we unpack the key data insights, benchmarks, and trends shaping donor retention in 2024 and explore what these shifts mean for nonprofits aiming to improve retention in 2025. This guide is your ultimate resource for tackling declining donor retention. You'll discover what donor retention is, how to calculate it, and how to forecast the long-term impact of improvements. We also dive into the latest trends in donor retention and actionable strategies to help your organization rimprove retention rates, reduce new donor acquisition costs, and build a more sustainable donor base to power their mission forward in 2025.