In decades past, a marketer's role was centred around protecting and strengthening a brand's identity, capturing leads to pass on to the sales team, and acting as a steward of the brand. However, in today's world, marketers are moving from their traditional roles towards a broader mandate focused on driving overall business growth. While marketers [...]The post Growth is a key mandate for today's marketer: Download Salesforce Datorama's free report today appeared first on Mumbrella.