You probably don't have an unlimited budget. We get that, neither do we. We understand that while you value the use of video content to build brand awareness and credibility, you still need to stay within your means. So, ask yourself this:Where is your content going to be seen?If you're posting short videos to consumer-driven social media (Facebook, TikTok, Instagram, etc.) to promote live events or short-term special offers, go right ahead and shoot those yourself. The audience on those platforms is used to seeing a a more impromptu, "selfie" style and is less critical of production quality.
But what about the important video content that lives on your website or is being embedded in email campaigns and newsletters? The "about us" videos that explain what your organization does and why you do it? The testimonial stories that are intended to build trust?
