Mixue Bingcheng (蜜雪冰城), meaning "honey snow ice city", is a freshly-made tea drinks brand under Mixue Group, alongside coffee brand Lucky Cup (幸运咖). On March 3rd, 2025, the Group went public on the Hong Kong Stock Exchange and its shares surged by over 40% on the first trading day, receiving global attention. As of September [...]This article How Chinese fast-food chain Mixue disrupts the industry with one-dollar drinks is the first one to appear on Daxue Consulting - Market Research and Consulting China.
