Days Inns: A Hotel Chain's Umbrella Uses LED Strips to Brighten Your Rainy Days

Days Inn shines a new light on a familiar promotional item--an umbrella emblazoned with the brand's logo--in this campaign developed with Olson Engage. The economy hotel chain modified a bunch of standard umbrellas--reasonably big suckers, 45 inches long by 51 inches wide when fully opened--with eight internal LED strips, AA battery packs and a 3D...