DealerBuilt: Fullpath-Oplogic integration aims to boost dealers' customer targeting

Automotive customer data platform and marketing automation engine Fullpath announced an integration with DealerBuilt's Oplogic variable operations platform of CRM, desking, F&I menus, equity, telephony, fraud protection, and artificial intelligence tools. It is a partnership the companies say is designed to provide dealerships with seamless data connections and enhanced data consolidation to support more precise [...]The post Fullpath-Oplogic integration aims to boost dealers' customer targeting appeared first on Auto Remarketing.