Decantery Blog Google Ads Update: Automatic Pausing of Low-Activity Keywords

In the ever-evolving world of digital marketing, efficiency and effectiveness are key. Google Ads is introducing a new feature that aligns perfectly with this ethos. Starting June 2024, Google Ads will automatically pause low-activity keywords to streamline advertising efforts and focus on high-performing elements. What Are Low-Activity Keywords? Low-activity keywords are defined as positive keywords [...]