DechertHampe & Company Blog Go-To-Market Framework

Most companies have a well thought out Annual Operating Plan, what is often missing though is a longer-term Go-To-Market Plan (3-5 years). DHC's Go To Market (GTM) Framework will ensure that you develop a plan to achieve your longer term sales goals within your overall corporate strategy. A solid GTM plan ensures that you are concentrating your efforts on your core/focus products/SKU's. It will help you determine how to attack your various customer segments and how to execute marketing plans across your customer base? We help you address the following factors to create an effective Go-to-Market plan.Define profitable growth strategies by business segment, brand, customer and channel for each year over the GTM plan horizon (typically 3-5 years)Assess and prioritize specific strategic drivers, building blocks and key enablersIdentify and prioritize the sales and marketing infrastructure and resources required to deliver and/or exceed the GTM growth targets and the opportunities for increasing the efficiency and effectiveness of the go to market effort GO TO MARKET ASSESSMENT & PLANNING FRAMEWORK TYPICAL ASSESSMENT QUESTIONSSlide 1to customers through your Go-to-Market approach. DHC's GTM Framework will ensure that you develop a plan to achieve your sales goals within your overall corporate strategy. A solid GTM plan ensures that you are concentrating your efforts on your core/focus products/SKU's. It will help you determine how to attack your various customer segments and how to execute marketing plans across your customer base? We help you address the following factors to create an effective Go-to-Market plan. •Define profitable growth strategies by business segment, brand, customer and channel for each year over the GTM plan horizon (typically 3-5 years) •Assess and prioritize specific strategic drivers, building blocks and key enablers •Identify and prioritize the sales and marketing infrastructure and resources required to deliver and/or exceed the GTM growth targets and the opportunities for increasing the efficiency and effectiveness of the go to market effort