DechertHampe & Company Blog Major Account Planner

DHC's Major Account Planner is an Excel based tool that provides bottom-up, account specific planning. Field sales is provided baseline sales volume for building a sales, trade spending and promotional plan customized for their account. Improved forecast accuracy is delivered through advanced statistical techniques. Completed plans can be aggregated at any desired level (region, division, total, etc.) to provide an overview of planned sales volume, product mix promotional activities and trade spending.