Demac Media Blog How Lonely Planet Combines Content and Commerce on Workarea to Drive Growth!

Founded in 1973, Lonely Planet is the world's largest travel media company. Having operated online since the early 1990's, Lonely Planet's online innovation carries on today, in fact, they were recently featured on Fast Company's Most Innovative Companies! Despite an early investment in digital retail Lonely Planet's in-house system became a hindrance to their success [...]The post How Lonely Planet Combines Content and Commerce on Workarea to Drive Growth! appeared first on Demac Media.