Dennis: Authenticated Traffic Solution (ATS) Connects Premium Authenticated Inventory with Advertiser Demand to Power People-Based Advertising Without a Reliance on Devices

Dennis Publishing, one of the UK's leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with LiveRamp's people-based identifier, enabling advertising on authenticated, cookieless inventory in a privacy-first manner.In addition to creating a sustainable business model based on trust and high-quality content, Dennis' partnership with LiveRamp will provide marketers with the opportunity to maintain and improve [...]The post Authenticated Traffic Solution (ATS) Connects Premium Authenticated Inventory with Advertiser Demand to Power People-Based Advertising Without a Reliance on Devices appeared first on ExchangeWire.com.