Desay SV Automotive: Desay SV, Qualcomm to launch new AI cabin platform for automotive OEMs

Desay SV and Qualcomm Technologies held a joint signing ceremony at 2025 CES. Credit: Desay SV/PRNewswire. · Just Auto · Desay SV/PRNewswire. In This Article: Desay SV has partnered with Qualcomm Technologies to launch a new AI cabin platform, the G10PH. G10PH is claimed to have been designed to deliver "superior" computing, graphics, and advanced AI capabilities to automotive OEMs. The collaboration marks a continuation of the long-standing relationship between Desay SV and Qualcomm Technologies, with the latter's Snapdragon Cockpit Elite platform at the heart of the new G10PH intelligent cabin platform. The G10PH platform is built upon the Snapdragon Cockpit Elite's advanced AI capabilities, offering high-definition graphics and "superior" computing power. The Qualcomm Oryon CPU, Hexagon NPU for accelerated AI performance, and improved Adreno GPU are key components that provide automakers with the necessary tools to create a smart, intuitive, and personalised in-cabin experience. This cabin platform is designed to support real-time decision-making, adaptive responses, and proactive assistance, said Desay SV in its statement. The intelligent cockpit, as the nexus of sensing and interaction technologies, reflects the current state of intelligent vehicle technology development. Desay SV CEO Jian Xu said: "At the new inflection point of 'Software-Defined Vehicle' and 'AI-Defined Vehicle,' Desay SV, together with Qualcomm Technologies, launched the premium AI intelligent cabin platform G10PH, which marks another technological revolution in the process of intelligent cabin and is an important example of Desay SV leading the development of cabin intelligence upgrade. "We hope that this platform will give a strong impetus to the intelligent transformation of global automotive manufacturers, reshape the new ecosystem of future mobility, and accelerate the realization of the era of intelligent mobility." Qualcomm Technologies automotive, industrial, and cloud group general manager Nakul Duggal said: "The automotive industry is on the brink of a new era of intelligent transformation, driven by software and AI. "Qualcomm Technologies and Desay SV have built a robust foundation of collaboration, and with our combined expertise in intelligent cockpits and we are excited about the new products featuring Snapdragon Cockpit Elite. "These innovations will enable automakers to deliver more advanced AI features and experiences to consumers, setting a new standard in the industry." "Desay SV, Qualcomm to launch new AI cabin platform for automotive OEMs" was originally created and published by Just Auto , a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.