Press Release: DeVries Global : Generation Z to Brands: We're Low-Key Looking for Commitment

NEW YORK--(BUSINESS WIRE)--Today, DeVries Global, the first cultural communications agency and an Interpublic Group (IPG) company, released findings from its three-part Generation Z (those born between 1995 and 2015) study uncovering new behavioral patterns and purchase motivators. The study sought to better understand the preferences, beliefs and behaviors of Generation Z and identify how this generation thinks about the world, how that shapes their opinions about brands and how companies can