Diageo: Diageo trades Croc stake for global Tequila push
Diageo has entered into a joint venture with Main Street Advisors, ceding majority ownership of Cîroc Ultra-Premium Vodka's brand rights in North America in exchange for majority control of Lobos 1707 Tequila on a global scale. The post Diageo trades Cîroc stake for global Tequila push appeared first on The Drinks Business.
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Diageo is an England-based holding company that owns and operates 200 brands of alcoholic and non-alcoholic beverages worldwide.
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